Pay Per Click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Flat-rate PPC
In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the CPC within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher CPC than content that attracts less valuable visitors. However, in many cases advertisers can negotiate lower rates, especially when committing to a long-term or high-value contract.

The flat-rate model is particularly common to comparison shopping engines, which typically publish rate cards. However, these rates are sometimes minima, and advertisers can pay more for greater visibility. These sites are usually neatly compartmentalized into product or service categories, allowing a high degree of targeting by advertisers. In many cases, the entire core content of these sites is paid ads.

Bid-based PPC
In the bid-based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot.

Our Marketing team know how how exactly PPC campaigns work and how to make them work best for your business.
Masterdev has Google AdWords Certified Professionals and other search engine experts available to serve you. Our Internet marketing team will conduct the necessary research and set up an organized account for you to begin advertising online.

We offer our professional PPC knowledge and real-world experience to help you get the best results for your advertising dollars. Our Pay Per Click Campaign Management Services include:

* In-depth analysis of your current pay per click account or industry research if you are just getting started
* Keyword research and selection
* Bid recommendations and adjustment
* Account structure and organization
* Ad copy optimization and testing
* Landing page creation and testing
* Submissions to the top PPC search engines
* Regular monitoring and management within a specified budget
* Performance and conversion tracking

Keep in mind that Internet marketing campaigns that use a combination of Pay Per Click Advertising and search engine optimization deliver the most effective and affordable long-term results.